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	<title>The Ausmerican &#187; Marketing</title>
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	<link>http://www.ausmerica.com/blog</link>
	<description>- Issues facing; Expat professionals, Trailing Spouses, Portable Businesses, Near Retirement Professionals .... and other stuff of professional and personal interest.</description>
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		<title>Inbound Marketing – huh?</title>
		<link>http://www.ausmerica.com/blog/2010/inbound-marketing-huh/</link>
		<comments>http://www.ausmerica.com/blog/2010/inbound-marketing-huh/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 02:30:12 +0000</pubDate>
		<dc:creator>Jeff Porter</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Portable Business]]></category>
		<category><![CDATA[Small & Micro Business]]></category>
		<category><![CDATA[Work at Home Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.ausmerica.com/blog/?p=262</guid>
		<description><![CDATA[I listened today to a presentation by Gharmesh Shah co-founder and CEO of HubSpot, blogger at OnStartups.com, and author of the book Inbound Marketing.  I&#8217;ve listened to the Audible.com version of the book once and will definitely be going over it again. To give you some insight into the book and where Gharmesh is coming from, have a listen to the presentation below. Although the focus of this talk is on Startup companies, and specifically online software companies, but it has a great deal of relevance to anyone with an online presence, isn&#8217;t that you? ..if not, why not? A few key points from the presentation: Risk:  Assuming you have conceived your business or product, can you actually build it? Can you market it? Will anyone buy your product or service? He introduces a concept of smarketing (sales + marketing). Charge early.  Start selling now! Not only because the revenue is important, it&#8217;s not at this stage, but the data from paying customers is exceptionally valuable. Sell often, because you want reliable, negative feedback too.  Selling early tells you whether people will buy — selling often (i.e. charging smaller amounts in regular intervals) tells you whether they’ll stay.  Let customers [...]]]></description>
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		<title>Microtrends</title>
		<link>http://www.ausmerica.com/blog/2010/microtrends/</link>
		<comments>http://www.ausmerica.com/blog/2010/microtrends/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 06:56:27 +0000</pubDate>
		<dc:creator>Jeff Porter</dc:creator>
				<category><![CDATA[Small & Micro Business]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.ausmerica.com/blog/?p=174</guid>
		<description><![CDATA[Back in the 80&#8242;s John Naisbitt introduced us to Megatrends: Ten New Directions Transforming Our Lives, he pointed out that we were all part of a global economy and as such, massive global changes were underway that would shape a an information age. Further, he theorized that the bigger the world is, the more powerful its smallest player – and hence the rise in power of small businesses, the blogging phenomena and other empowerment&#8217;s of individuals. Now, the Microtrends. Mark J. Penn, the guy that identified &#8220;Soccer Mums&#8221; as a crucial constituency in President Clinton&#8217;s 1996 reelection campaign, recognizes that trends in society that reach a critical 1% mark have the potential to significantly influence the world around us. These sometimes counterintuitive, and somewhat invisible actions by small groups are shaping the world around us. Now I&#8217;m not a numbers guy, and I&#8217;m certainly not a trend watcher, but I am fascinated by factors that affect business or stimulate new ideas. This is what lead me to read John Naisbitt back in the 80&#8242;s and 90&#8242;s and when I glanced at Microtrends in the airport bookstore I had to have a read. I can rarely sleep during the 20+ hours [...]]]></description>
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		<item>
		<title>Develop your elevator Speech</title>
		<link>http://www.ausmerica.com/blog/2008/9/</link>
		<comments>http://www.ausmerica.com/blog/2008/9/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 18:53:59 +0000</pubDate>
		<dc:creator>Jeff Porter</dc:creator>
				<category><![CDATA[Expat Professional]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://www.ausmerica.com/blog/?p=9</guid>
		<description><![CDATA[The elevator speech is a recognized way of quickly and efficiently communicating what you do. There are some links below to some sites that help you put together an elevator speech, or marketing pitch, for yourself. A good elevator speech is important for any business owner or for that matter an individual who is always on the lookout for opportunities &#8211; aren&#8217;t all Trailing Spouses like that? These sites give you some ideas for getting your pitch started, but why not share yours with the community and see if we can hone each others pitch. Feel free to comment below. Have a think about what you feel your main areas of expertise are, usually 3 or 4, and build on these categories. Next, envision how an organization may leverage your expertise and how you may apply your knowledge and skills to the advantage of an organization. Remember, the person that you are marketing yourself to has one main question in mind- &#8220;what benefit will our organization gain from hiring this person?&#8221; Remember the radio station WIIFM &#8211; What&#8217;s In It For ME? If they have to analyze you to make this determination, unless you have a very high demand skill [...]]]></description>
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