Posts Tagged ‘ Marketing ’

Inbound Marketing – huh?

August 25, 2010
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Inbound Marketing – huh?

I listened today to a presentation by Gharmesh Shah co-founder and CEO of HubSpot, blogger at OnStartups.com, and author of the book Inbound Marketing.  I’ve listened to the Audible.com version of the book once and will definitely be going over it again. To give you some insight into the book and where Gharmesh is coming from, have a listen to the presentation below. Although the focus of this talk is on Startup companies, and specifically online software companies, but it has a great deal of relevance to anyone with an online presence, isn’t that you? ..if not, why not?...

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Microtrends

July 2, 2010
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Microtrends

Back in the 80′s John Naisbitt introduced us to Megatrends: Ten New Directions Transforming Our Lives, he pointed out that we were all part of a global economy and as such, massive global changes were underway that would shape a an information age. Further, he theorized that the bigger the world is, the more powerful its smallest player – and hence the rise in power of small businesses, the blogging phenomena and other empowerment’s of individuals. Now, the Microtrends. Mark J. Penn, the guy that identified “Soccer Mums” as a crucial constituency in President Clinton’s 1996 reelection campaign, recognizes...

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