Back in the 80′s John Naisbitt introduced us to Megatrends: Ten New Directions Transforming Our Lives, he pointed out that we were all part of a global economy and as such, massive global changes were underway that would shape a an information age. Further, he theorized that the bigger the world is, the more powerful its smallest player – and hence the rise in power of small businesses, the blogging phenomena and other empowerment’s of individuals. Now, the Microtrends. Mark J. Penn, the guy that identified “Soccer Mums” as a crucial constituency in President Clinton’s 1996 reelection campaign, recognizes...
