Back in the 80′s John Naisbitt introduced us to Megatrends: Ten New Directions Transforming Our Lives, he pointed out that we were all part of a global economy and as such, massive global changes were underway that would shape a an information age. Further, he theorized that the bigger the world is, the more powerful its smallest player – and hence the rise in power of small businesses, the blogging phenomena and other empowerment’s of individuals. Now, the Microtrends. Mark J. Penn, the guy that identified “Soccer Mums” as a crucial constituency in President Clinton’s 1996 reelection campaign, recognizes...
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Why didn’t Dr. Martin Luther King Jr. give an “I have a Plan” speech? According to Simon Sinek, it’s because “People don’t buy what you do, they buy why you do it”. Dr. King’s message leading up to his famous speech on the Capitol Mall in 1963 wasn’t a direction of what was needed to be done at that time, it wasn’t an action plan,  it was a consistent message of ‘here’s what I believe’. As a result, without the benefit of Facebook, or a web-site to check the details of when and where, people gathered to hear his...
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I’ve had a few experiences recently that have reminded me of a comment that a mentor shared with me years ago – “Communication is a two way activity”. What did he mean by that? His comment came about as we were reviewing a status list of a project, trying to tick items off the list that were complete. The list was a mess. It had grown to a point where items were marked complete when they were not… and vice versa. Project staff had been reading what they were supposed to do on the list, doing it, then marking...
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An entry has been created on Wikipedia to define and help bring attention to the Trailing Spouse phenomena. You can access the article by searching Wikipedia for “Trailing Spouse” or directly: http://en.wikipedia.org/wiki/Trailing_spouse I welcome feedback, additions and suggestions to the article so please, anyone who feels the article needs corrections or additional detail please feel free to edit the article directly (please respect the Wikipedia Guidelines). Alternatively, use the article discussion page or contact me directly. In the time it’s taken to write this posting the article has already been tagged with this header: “This article may not meet...
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Getting the office, or even your personal contact list under control and keeping it that way is a daunting and sometimes apparently hopeless task. The techniques described in this article can be applied to small business and large organizations alike to help begin the complex task of developing a trusted resource, which forms the core of a Knowledge Based CRM solution, regardless of the technology solution being used. I’ve had about 30 years experience in Business Process Improvement, Marketing, Business Development, Regional Industry Development and Client Relationship Management (CRM), it’s been my belief that  CRM is the core of...
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Well I finally got around to reviewing the Ausmerican web site and in the process I’ve been looking at various Content Management Systems (CMS). This isn’t intended to be a comprehensive analysis of CMS choices, but these guys can do that for you: http://www.cmsmatrix.org/ http://www.cmswatch.com/ Over the last few years I’ve experimented with various open source platforms but I’ve settled on the three listed in the title of this article. These seem to be the preferences of many. WordPress – For a blog or a simple page based site, WP is the best choice. It’s very simple and quick...
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