Work at Home Business

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Inbound Marketing – huh?

August 25, 2010
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Inbound Marketing – huh?

I listened today to a presentation by Gharmesh Shah co-founder and CEO of HubSpot, blogger at OnStartups.com, and author of the book Inbound Marketing.  I’ve listened to the Audible.com version of the book once and will definitely be going over it again. To give you some insight into the book and where Gharmesh is coming from, have a listen to the presentation below. Although the focus of this talk is on Startup companies, and specifically online software companies, but it has a great deal of relevance to anyone with an online presence, isn’t that you? ..if not, why not? A…

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A Dream or a Plan?

June 30, 2010
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Why didn’t Dr. Martin Luther King Jr. give an “I have a Plan” speech? According to Simon Sinek, it’s because “People don’t buy what you do, they buy why you do it”. Dr. King’s message leading up to his famous speech on the Capitol Mall in 1963 wasn’t a direction of what was needed to be done at that time, it wasn’t an action plan,  it was a consistent message of ‘here’s what I believe’. As a result, without the benefit of Facebook, or a web-site to check the details of when and where, people gathered to hear his dream…

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