We all know about lists, right? We are on them, we make them, we print them, we send them, we build them…I could go on, but in the context of our Contact Management or CRM system what are lists, why do we need them and most importantly how do we know they are accurate? Cause or effect? In the context of this article, when I refer to a list I mean a list of individuals or organizations and typically some related information like their contact details, what they do, the products they sell, the color of their hair or whatever…
