Five Immutable Laws of Change

GUEST POST from Greg Satell When I first arrived in Poland in 1997, change was all around me. It was like watching a society transform itself through time-lapse photography. Everywhere you looked, the country was shaking off decades of post-communist &…

Why Change Must Be Built on Common Ground

GUEST POST from Greg Satell When Steve Jobs returned to Apple in 1997, one of the first things he did was develop a marketing campaign to rebrand the ailing enterprise. Leveraging IBM’s long running “Think” campaign, Apple urged its customers … C…