Why Change Must Be Built on Common Ground

GUEST POST from Greg Satell When Steve Jobs returned to Apple in 1997, one of the first things he did was develop a marketing campaign to rebrand the ailing enterprise. Leveraging IBM’s long running “Think” campaign, Apple urged its customers … C…

Not Everyone Can Transform Themselves

Here’s What Makes the Difference GUEST POST from Greg Satell The conservative columnist John Podhoretz recently took to the New York Post to denounce the plotline of Disney’s new miniseries The Falcon and the Winter Soldier. In particular, he too…

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