We Need a More Biological View of Technology

GUEST POST from Greg Satell It’s no accident that Mary Shelley’s novel, Frankenstein, was published in the early 19th century, at roughly the same time as the Luddite movement was gaining momentum. It was in that moment that people first … Contin…

Guess What’s Better Than a Book Blurb

From Publishers Weekly: When I sold my 15th novel, The Enlightenment Project, and my publicist asked for a list of people I could ask for blurbs, I faltered. I explained that my husband had been quite ill, and that I had been out of the loop for a while—that anyone I asked would likely say, … Read more

Black Friday Shows No Loyalty

Marketers love to hold up points-based loyalty programs as proof of their contribution to their company’s financial success through repeat purchase behavior. But traditional loyalty programs are nothing more than complicated, and expensive to man…