I was interviewed recently by Gary Vaughan on his Collaboration Tech Talk podcast. The subject for discussion was the use of collaboration technologies in a telework situation and amongst other things we discussed the use of Blog Talk Radio in comparison to Talkshoe.com for podcast hosting.
Both platforms provide a conference bridge to facilitate the call and both have a host control panel to manage the incoming callers. Features and content aside, I’m interested in audio quality and the listening experience. As a regular podcast listener, even if a program has very compelling content, I’m reluctant to listen to programs that 1: sound bad and 2: impose excessive or disruptive advertising content.
On the second point, BTR imposes a 30 second pre-roll advertisement on the listener at a typically higher audio level than the host and caller. These adverts aren’t present on all programs so I assume it’s a host option? On the first point, I think the (audio) quality of podcasts is generally …and being diplomatic here, less than ideal. The adage of “content is king” only holds true to the extent that people will actually listen to it, and if the audio quality is bad, you will loose listeners.
It struck me as I write this, that it might appear as though I’m being critical of Gary and his program, this is not the case. I’ve followed Collaboration Tech Talk from the beginning and I find the content and Gary’s guests interesting and the program is on my regular listening list. I’m also interested to hear how Gary’s quality of production has steadily improved as he becomes more experienced and I’m sure he and I will continue to discuss this subject as he strives toward continuous improvement.
However, I make this observation after randomly selecting various programs off Blog Talk Radio and Talkshoe.com to get a feel for the typical quality of programming; many (the majority) of podcasters can benefit from improved production values to improve the ‘listenability’ of their programs, it’s along the same theme as my previous blog post: Kindle Spam Highlights the Worst Side of Easy Self-Publishing.
My advice to all podcasters is to have a look…and listen, to the PodcastAnswerman.com – Cliff Ravenscraft of gspn.tv provides great advice and guidance, both free and paid to help new and experienced podcasters.
Here’s Gary interviewing me: ……did I mention I dislike the BTR 30 second pre-roll advertisements?